Friday 1 June 2012

Toni & Guy

We love collaborating with creative people for shows, shoots and film but is is a rare opportunity to be approached by global hairdressing champions, Toni & Guy for their entrance to the L'Oreal Professional Colour Trophy.

The L'Oreal Professionnel Colour Trophy is the longest running hairdressing event in the industry calendar and it has been the bench mark of British hairdressing inspiration for over 50 years.

Toni & Guy were inspired by the ethos behind our beloved British designer Hemyca's latest collection - The House of Shadows, a visual manifestation of romantic ideals: the battle between light and dark, dreams and reality, soul and body and the fantastical and the irrational. The strong, angular, geometric silhouettes are beautifully tailored to sculpt the soft curves of the female form for a classical twist whilst metallic silvers contrast against black and grey shadowy tones pay homage to Fritz Lang’s Metropolis.

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